Unionworks
To mark KRB’s 10th Anniversary, SBCO led a year-long campaign blending trade, consumer, and lifestyle media to celebrate the Upper East Side shop’s milestone. Coverage included interviews on ADPRO and the Business of Home podcast, a feature in Avenue Magazine, a ‘Talk Shop’ feature in LUXE Interiors + Design, Aspire Design ‘Make Monday’ spotlight on one of KRB’s artisans, an entertaining feature in Hamptons Cottages & Gardens, and an appearance on the Talk Shop with Ariel Okin podcast, alongside product placements in Frederic, ELLE Decor, Garden & Gun, and Veranda, among others. Additional highlights included press coverage of the Suzanne Rheinstein Collection estate sale at KRB, featured in ELLE Decor, and a 10th Anniversary event bringing together press and designers to commemorate the milestone. In total, the campaign generated 38 million impressions in press coverage.
KRB
To mark KRB’s 10th Anniversary, SBCO led a year-long campaign blending trade, consumer, and lifestyle media to celebrate the Upper East Side shop’s milestone. Coverage included interviews on ADPRO and the Business of Home podcast, a feature in Avenue Magazine, a ‘Talk Shop’ feature in LUXE Interiors + Design, Aspire Design ‘Make Monday’ spotlight on one of KRB’s artisans, an entertaining feature in Hamptons Cottages & Gardens, and an appearance on the Talk Shop with Ariel Okin podcast, alongside product placements in Frederic, ELLE Decor, Garden & Gun, and Veranda, among others. Additional highlights included press coverage of the Suzanne Rheinstein Collection estate sale at KRB, featured in ELLE Decor, and a 10th Anniversary event bringing together press and designers to commemorate the milestone. In total, the campaign generated 38 million impressions in press coverage.
Nina Farmer — “Timeless by Design”
To support the September 2023 Rizzoli launch of Timeless by Design by Nina Farmer, SBCO ran a year-and-a-half-long campaign, conceiving and organizing a full book tour across NYC, New Orleans, Boston, Los Angeles, and Nantucket. Nina Farmer earned a spot on the 1stDibs 50, with press coverage in Frederic, Boston Home, Veranda, New England Home, RUE Magazine, Modern Luxury Interiors, and ELLE Decor, along with numerous designer commentary contributions. Altogether, the campaign generated 188 million impressions in press coverage.
